BMA is the Leading Association for BtoB Marketers & Communicators

Welcome to the Business Marketing Association of St. Louis, the only organization, with local & national resources, devoted exclusively to helping people market products and services to businesses. Find out how you can access the Global BtoB Marketing Community in your own backyard.

More than 2,000 BMA members worldwide and share ideas. BMA - where business marketing minds meet. Learn More  |  Join Now


May 01, 2014

"Building a Global Integrated Digital Marketing Platform"

Interested in creating a dynamic platform to support digital marketing programs? USG developed an integrated digital solution that helped target its marketing and optimize experience, all based on real-time data. Each local market could then take advantage of the core system. This allowed local markets access to assets and product data while pr.. Details & Registration >


News & Announcements

Leveraging Emotive Marketing to Inrease Sales - Google

Exclusive Google, CEB, and Motista research reveals that the B2B customer has deep emotional connections to their services and vendors. By leveraging emotive marketing and providing business insights that connect with customers on a more personal and emotional level, B2B brands can drive greater consideration, pricing power, purchase, and advoc.. Details >

Wave of Change in eCommerce: Opportunites & Threats

Consumer behavior is disrupting traditional commerce channels. As large players such as Amazon, Google and eBay turn their attention towards B2B e-commerce, manufacturers and traditional distribution channels can't afford to ignore these changes. In this discussion, ChannelAdvisor Director of Business Process, Operations and Analytics Mike .. Details >