American Marketing Association

AMA

American Marketing Association was formed in 1937 after a merger of two other organizations, American Marketing Society and National Association of Marketing Teachers. AMA is a global leader in marketing knowledge thus it publishes many marketing journals.

While National Association of Marketing Teachers was to discuss the definition and study of advertising. American Marketing Society was dedicated to science of marketing. These two organizations published Journal of Marketing in 1936 and finally got merged in 1937 and formed American Marketing Association. The association has its headquarter in Chicago, where it moved from its initial place University of Illinois.

AMA publishes Journal of Marketing, Journal of Marketing Research and Marketing News. IT also hosts many conferences, virtual events and trainings for marketers and researchers.

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