Have you ever watched an hour or so of TV bloopers, animated shorts or funny and clever advertisements? Some of the most fun I've had watching a film has been when I've had a chance to view the most creative and compelling work by advertising creatives. Luckily, on May 2nd, Saint Louis will have a chance to see the best television ads from last year, as awarded at the prestigious Cannes Lions International Festival of Creativity.
This annual festival is held annually in France for the top advertisers and agencies around the world, and the most memorable one yet wrapped up last summer. This year, only one organization is bringing you an hour and a half of the winning TV ads. Everything from Google Chrome's clever science experiment ads to Old Spice's "The Man Your Man Could Smell Like", and all the hilarious ones you've never seen in between. BMA is hosting "Cannes Do", an special viewing at the Sheldon Concert Hall, on Wednesday, May 2nd from 6:00 to 8:30. Join us!
More About Cannes International Festival of Creativity
* It is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers.
* It was inspired by the famous, international film festival in Cannes and uses the same cinema screens.
Why 2011 was Special
* 2011’s Cannes Lions festival included talks from will.i.am, James Murdoch, Facebook's Carolyn Everson, Piers Morgan,Aaron Sorkin, David Simon and Eric Schmidt. In 2011, a record 28,282 entries were received.
* The seminars this year compromised of a mixture of established advertising agencies (Ogilvy, Saatchi & Saatchi, R/GA, Grey, Leo Burnett), super brands (Coca Cola, Ford, Time Warner) and tech giants (Google, Adobe, Facebook, Yahoo, Microsoft).* In its 58th year, the International Cannes Lions Festival of Creativity rewarded agencies and marketers from around the world for excellence in creativity on many levels. Over 28,000 entries were judged by thirteen juries during the course of two weeks in June.
Who
should attend?
* Marketing and brand managers who want to learn what makes video go viral.
* Creatives who want to be
inspired.
* International marketers who want to see winning strategies from around the
world, for products ranging from insurance to plastic.
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