Now there's a convenient, cost-effective way to get the training you need...at a price your employer will appreciate...AND be sure you have all the answers to the prestigious CBC exam. It's the BMA-St. Louis CBC Short Course.

Course Description

Developed in conjunction with the national BMA, the course consists of interactive sessions taught by local experts in all disciplines.

Dates/Location

The CBC Short Course will be held a few weeks before the Spring & Fall national exam. Dates and location to be determined.

Syllabus

• Marketing Strategy and Budgeting
• B2B Media Buying
• Public Relations
• Market Research
• Trade Shows
• Legal and Ethical Issues, Copyrights
• Database Management and Marketing
• Working with Suppliers of Marketing Materials and Services
• Agency Selection
• Agency Operations
• Print Production
• Dynamic Creative
• Copywriting
• Video & Multimedia Production
• Interactive Media, Web Development

Cost

The cost to register for the CBC Short Course will be determined. The cost to take the CBC exam is $200 for members, $400 for non-members (which includes membership) or $100 for members who previously took the exam without passing.

Credits

Participants who complete the workshop DO NOT have to take the CBC Exam.

All participants who complete the CBC Short Course will earn a Certificate of Completion, CBC Training, whether or not they sit for the exam.

For more information contact BMA.