"An investment in knowledge always pays the best interest." - Benjamin Franklin

Industry studies confirm that one out of two employees feel they are stagnating and not learning on the job. Many companies have gotten out of the employee nurturing and career development business. BMA provides educational and training programs including a Certified Business Communicator (CBC) Short Course, and monthly meetings with local and national speakers that cut employer training costs and cut to the chase providing the knowledge you need to succeed.

Whether you're a seasoned professional, or a student in search of B2B marketing communication courses to supplement your college degree, you'll learn the latest strategies and skills from experts who practice what they preach during the brief, 2-day CBC Short Course.

Past participants confirm:

"The BMA CBC class was a revalidation of many proven marketing strategies. I found the speakers to be highly energetic and well seasoned. It was a worthwhile experience."
Ellen Mughal, Vice President of Marketing, Maritz Travel Solutions

"The course served as a broad-brush introduction to the business-to-business marketing field, and was an invaluable precursor to the CBC examination. Outstanding presentations."
Myra Finch, Sales Promotion Coordinator, Cooper Bussman

Although sitting for the CBC is not required, many people take it. Why?

• Financial gain: CBCs earn 15% more than non-CBCs, according to a BMA survey
• Identify knowledge gaps: you can identify gaps in your professional background and understand what you need to know
• Gain a competitive edge: Earning a CBC proves you have attained the highest standards of education, knowledge, experience and conduct...which could mean the difference between moving up or even keeping your job in this volatile business environment.