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Are you certifiable? Think the guy in the cube next to you is, too? There's one sure way to find out. Take the CBC test.
Qualifications
To qualify for Certified Business Communicator (CBC) designation you must meet the following requirements:
- Have a combined total of eight (8) years
experience related to the field of business marketing
communications. As many as four (4) years of college education, in
any subject area, may be substituted for an equivalent amount of
work experience.
- Provide two professional references
verifying your experience/qualifications.
- Pledge in writing to adhere to BMA Code
of Ethics.
- Achieve a passing score (180 or higher) on the CBC exam.
Once the qualifications are met, you're ready to sharpen your pencils and take a shot at making the grade.
The Exam
The four-hour exam consists of 250 multiple choice questions, designed to test in-depth knowledge in four areas of expertise:
| Strategic marketing & marketing planning |
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- 20% |
| Marketing research |
|
- 15% |
| Marketing communications techniques and creative fundamentals |
|
- 50% |
| The Business of marketing and other Business-to-Business marketing considerations |
|
- 15% |
Cost
$350 for BMA members
$400 for non-BMA members
(both fees include copy of study guide, The Marketing Managers Handbook)
Take the Sample Test
Still not sure? Go to www.marketing.org to take an online sample quiz. It will give you an idea of the kind of questions that are included on the exam. You can even get your answers scored when you're done.
The Short Course to Success
There's no need to go it alone...especially when BMA-St. Louis has designed a short course just for you. Whether you're a seasoned professional or a student, this course provides everything you need to know to go to the head of the class--and maybe even get a job promotion. For more details click here.
Exam Date and Location
Spring 2005
Application Deadline: April 2, 2005
Examination Date: May 7-21, 2005
Fall 2005
Application Deadline: October 2, 2005
Examination Date: November 15-19, 2005
To find a testing center near you, visit www.lasergrade.com or call 800-211-2754.
Maintaining Your CBC
CBC must be renewed every five (5) years by meeting one of these requirements:
- Continuous membership in BMA
- Work experience and continuing training
- Re-examination
How to Register
Visit the BMA International site at www.marketing.org to download the registration form (pdf format).
Print out your application form on white paper, complete it and mail with payment to:
CBC Examination
Business Marketing Association
400 N. Michigan Avenue, 15th Floor
Chicago, IL 60611
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